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Follow our journey to investment

  • 23-Mar
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  • Founder
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  • 0 Comments
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  • Customer Stories
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  • Views
  • What funding series are you going for?
  • How much are you raising?
  • Angel, Venture Capitalist or Crowdcube style?
  • What’s the valuation of your business?
  • Are you SEIS and EIS approved?
  • What equity are you offering?
  • What’s your exit strategy?

With so many questions to find answers for, the prospect of raising investment is a daunting one and as Founder of My Icon Story, I wanted to put it off as long as possible to see just how far I could take the business with solely bootstrapping (funding term for using your own money).

2 years since I left my career in Advertising and having successfully built and launched the myiconstory.com platform, I’m hugely proud of what I have achieved on my own, the press the business has attracted, the wonderful customers who believed in My Icon Story early on, and the brands who are now keen to collaborate with us. My Icon Story has gone from a Sunday side hustle to a growing business. But, and there’s a big BUT, I have come to the realisation that in order to really see My Icon Story thrive I need investment to scale and take My Icon Story to the next level. I want people up and down the country and internationally to know about and love My Icon Story. We have a unique product with global appeal. The only thing holding us back from taking a chunk out of the gifting market is cash!

My ambition is huge and the business potential is even bigger. I get goosebumps and butterflies every time I think about the future of My Icon Story so its now or never to embark on the journey to secure my first round of investment.

Follow us on this exciting next business chapter and if you have any advice, know someone who might be interested to invest or offer support, we would love our network, community, fans and customers to help – It could be as simple as little as writing a review of your My Icon Story print, sharing a pic of your print on social, following us on Instagram and Facebook, or recommending us to friends, family and colleagues.

To everyone who has supported My Icon Story, THANK YOU. We want to make you even prouder to have been with us since day one!

Read about our latest collaboration with Spirit of Concorde

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Recent Customer Stories

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Client Testimonials

  • Easy to create a personalised story for a gift that actually means something. Looks great!

    - Brionny Leiper

  • Thank you My Icon Story for helping me create a unique and personal 30th birthday present. I would recommend the website to anyone who wants to give something special as a gift.

    - Liam Whiddett

  • This beautiful bespoke piece of art will add something very personal and meaningful to our new home. Creating bespoke icons which weren't on the website was no trouble at all. The customer service was impeccable, and we are completely in love with our 'my icon story'. Thank you so much

    - Jenna Bristow

  • I'm looking forward to receiving this sentimental anniversary gift for my husband. It will be a fun and artsy reminder of the path our relationship has traveled. (I'm also thrilled to be the first US order!) Can't wait to gift more of these for friends with new babies!

    - Zahra Curtin

  • Thank you so much for all your help with designing my icon story! Nothing was ever too much trouble and being able to create the exact icons I wanted made my story so much better! A fantastic gift for anyone!!!

    - Ella Rayment

  • Fantastic idea for a gift for a brother in law who is extremely difficult to buy for! So pleased with result and have already recommended to others. Will definitely use the site again

    - Julie McCarthy

  • What a fantastic product and concept! This was s Christmas gift that was very personal MyIconStory nailed it! If you want a memorable gift then this will deliver!

    - Ash Flight

  • My Icon Story really caught my eye when I saw a feature about it in Metro. It really helped me find a unique present for my wife this Xmas and our print hangs proudly in our hallway!

    - Rob Griffiths

  • A fabulous personal service with excellent communication. We have loved every moment of the process and would recommend creating your own memories Thanks Again

    - Estee Griffin

  • What a great idea. I wanted something meaningful for my partner for his birthday and what better than icons denoting memories from our time together. Will definitely be telling my friends and family about My Icon Story.

    - June Richardson

  • I came across this amazing website via the Evening Standard during a commute home. We were able to create a fantastic and very personal story of our family epic holiday to Australia via Hong Kong. Within a day, Laura even added 2 icons for the Gold Coast for us to choose....the best bit about the the whole experience was the personal service to ensure we could cpture an eternal memory in such a unique way. Thanks Laura!

    - Russ Thomas

  • Love love the My Icon Story I made for my wife to remind us of some travel adventures we've had over the years

    - Christian Turner

  • It brought my wife to tears with all the memories of our past she thought I had forgotten

    - Sean Garwood

  • Really loved the artwork, stylish and contemporary. A wonderful memento of our daughter's trip. My Icon Story were extremely helpful from design to delivery. I would recommend My Icon Story to anyone seeking a unique and well made souvenir of their travels.

    - Jane Allden

  • Was really happy with the print. The customer service was great and it didn’t take long to arrive. Cheers!

    - Rob Aitken

  • We loved our Icon Story print following a European trip. Beautifully made and framed.

    - Kayleigh Westwood

  • I purchased a print for my friends birthday and I can honestly say I am so happy with the result. The website is really easy to use, there are a huge variety of icons to choose from, but if you can't find what you are looking for, there was the option to get one designed for you.

    - Kirsty Elliot

  • My boyfriend bought me a print as a surprise after I went away travelling. I absolutely love it!, thank you! It's such a thoughtful and personal gift and a lovely reminder of my travels.

    - Diva M

  • My parents absolutely LOVED their bespoke print I gave them for their ruby wedding anniversary. What's more personal than something that reminds them of all their favourite places they've been together? I'm normally terrible at buying gifts, but you can't get it wrong with a My Icon Story print!

    - Abi Morrish

  • We got a beautiful bespoke print for our wedding, it has all our tables that featured at our wedding. Cities that myself and the hubby have been to. They even created a new icon for us as they didnt feature it. Brilliant service.

    - Lauren Chorley

  • We bought a print for a 50th birthday and selected a number of icons that reasonated. The site is really easy to use and if you cant find what you want then you just need to ask! We were delighted with the print and so was the Birthday Girl!!

    - Rebecca French