- What funding series are you going for?
- How much are you raising?
- Angel, Venture Capitalist or Crowdcube style?
- What’s the valuation of your business?
- Are you SEIS and EIS approved?
- What equity are you offering?
- What’s your exit strategy?
With so many questions to find answers for, the prospect of raising investment is a daunting one and as Founder of My Icon Story, I wanted to put it off as long as possible to see just how far I could take the business with solely bootstrapping (funding term for using your own money).
2 years since I left my career in Advertising and having successfully built and launched the myiconstory.com platform, I’m hugely proud of what I have achieved on my own, the press the business has attracted, the wonderful customers who believed in My Icon Story early on, and the brands who are now keen to collaborate with us. My Icon Story has gone from a Sunday side hustle to a growing business. But, and there’s a big BUT, I have come to the realisation that in order to really see My Icon Story thrive I need investment to scale and take My Icon Story to the next level. I want people up and down the country and internationally to know about and love My Icon Story. We have a unique product with global appeal. The only thing holding us back from taking a chunk out of the gifting market is cash!
My ambition is huge and the business potential is even bigger. I get goosebumps and butterflies every time I think about the future of My Icon Story so its now or never to embark on the journey to secure my first round of investment.
Follow us on this exciting next business chapter and if you have any advice, know someone who might be interested to invest or offer support, we would love our network, community, fans and customers to help – It could be as simple as little as writing a review of your My Icon Story print, sharing a pic of your print on social, following us on Instagram and Facebook, or recommending us to friends, family and colleagues.
To everyone who has supported My Icon Story, THANK YOU. We want to make you even prouder to have been with us since day one!
Read about our latest collaboration with Spirit of Concorde