Love London? Love our new TfL icon prints

  • 19-Sep
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Luke Agbaimoni from tube mapper.com and My Icon Story Founder Laura Robinson handing Luke his My Icon Story x TfL print


A few weeks ago we launched an exciting collaboration with Transport for London.  This exciting partnership and licensing deal means that My Icon Story holds an official License for selling approved Transport for London products. We now offer all London Underground, Overground and DLR stations as icons for you to select and add to any My Icon Story print. Whether you want to create a whole print of select TfL icons or you want to feature your home town station, the choice and creativity is totally up to you!


  • Did you grow up in Watford?
  • Go to uni in Mile End?
  • Open your first studio in Dalston?
  • Have your first date with your partner in Farringdon?
  • Buy your first home in Leyton?


Whatever your story, the London Underground is the backbone of the city of London and the stations represent our own stories, memories and identity.

Now you can create your own TfL icon story on myiconstory.com’s Design Yours and select the stations that hold personal meaning and special memories.

Barbara Robinson – Head of Licensing & Retail @ My Icon Story created a My Icon Story x TfL print featuring the stations where she lived, went to uni, represent her career and home life.


Ian Downes – MD @ Start Licensing chose the 4 TfL stations that represent his home, work and passion for Millwall F.C.


Details and colour combination rules for My Icon Story x TfL prints

All station icons come in their specific tube line colour as well as black and white versions. Colour icons can only be used when a black or white print background colour is selected. White icons are used on all other colour print backgrounds. The colour of a station icon can only be changed to their associated line colours and the station name inside the icon cannot be changed. All prints that feature a TfL station icon will come with a TfL official licensed product sticker on the back of the print or frame.

We’d like to thank Transport for London, TSBA and We Built This City who hosted our launch event. Below are a selection of photos from the fabulous launch night.


Create your own. Look out for the Transport for London logo in our Exclusive icon collections in our Design Yours application.

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Recent Customer Stories

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Client Testimonials

  • I've ordered a few pieces from My icon Story and couldn't recommend them more. They make for amazing bespoke gifts and the service is amazing! The team are really helpful should you have any queries or issues.

    - Lisa-Kate McGrath

  • Thank you My Icon Story for helping me create a unique and personal 30th birthday present. I would recommend the website to anyone who wants to give something special as a gift.

    - Liam Whiddett

  • This beautiful bespoke piece of art will add something very personal and meaningful to our new home. Creating bespoke icons which weren't on the website was no trouble at all. The customer service was impeccable, and we are completely in love with our 'my icon story'. Thank you so much

    - Jenna Bristow

  • I'm looking forward to receiving this sentimental anniversary gift for my husband. It will be a fun and artsy reminder of the path our relationship has traveled. (I'm also thrilled to be the first US order!) Can't wait to gift more of these for friends with new babies!

    - Zahra Curtin

  • Thank you so much for all your help with designing my icon story! Nothing was ever too much trouble and being able to create the exact icons I wanted made my story so much better! A fantastic gift for anyone!!!

    - Ella Rayment

  • Fantastic idea for a gift for a brother in law who is extremely difficult to buy for! So pleased with result and have already recommended to others. Will definitely use the site again

    - Julie McCarthy

  • Great service from My Icon Story and we loved our finished Icon Story - which was a very successful anniversary gift!

    - Carl

  • My Icon Story really caught my eye when I saw a feature about it in Metro. It really helped me find a unique present for my wife this Xmas and our print hangs proudly in our hallway!

    - Rob Griffiths

  • Really wonderful piece, my wife loved it. Designed an icon specifically for us as well which made it extra special.

    - Ryan Taylor

  • What a great idea. I wanted something meaningful for my partner for his birthday and what better than icons denoting memories from our time together. Will definitely be telling my friends and family about My Icon Story.

    - June Richardson

  • I came across this amazing website via the Evening Standard during a commute home. We were able to create a fantastic and very personal story of our family epic holiday to Australia via Hong Kong. Within a day, Laura even added 2 icons for the Gold Coast for us to choose....the best bit about the the whole experience was the personal service to ensure we could capture an eternal memory in such a unique way. Thanks Laura!

    - Russ Thomas

  • Love love the My Icon Story I made for my wife to remind us of some travel adventures we've had over the years

    - Christian Turner

  • It brought my wife to tears with all the memories of our past she thought I had forgotten

    - Sean Garwood

  • Really loved the artwork, stylish and contemporary. A wonderful memento of our daughter's trip. My Icon Story were extremely helpful from design to delivery. I would recommend My Icon Story to anyone seeking a unique and well made souvenir of their travels.

    - Jane Allden

  • Was really happy with the print. The customer service was great and it didn’t take long to arrive. Cheers!

    - Rob Aitken

  • We loved our Icon Story print following a European trip. Beautifully made and framed.

    - Kayleigh Westwood

  • I purchased a print for my friends birthday and I can honestly say I am so happy with the result. The website is really easy to use, there are a huge variety of icons to choose from, but if you can't find what you are looking for, there was the option to get one designed for you.

    - Kirsty Elliot

  • My boyfriend bought me a print as a surprise after I went away travelling. I absolutely love it!, thank you! It's such a thoughtful and personal gift and a lovely reminder of my travels.

    - Diva M

  • My parents absolutely LOVED their bespoke print I gave them for their ruby wedding anniversary. What's more personal than something that reminds them of all their favourite places they've been together? I'm normally terrible at buying gifts, but you can't get it wrong with a My Icon Story print!

    - Abi Morrish

  • We got a beautiful bespoke print for our wedding, it has all our tables that featured at our wedding. Cities that myself and the hubby have been to. They even created a new icon for us as they didnt feature it. Brilliant service.

    - Lauren Chorley

  • We bought a print for a 50th birthday and selected a number of icons that reasonated. The site is really easy to use and if you cant find what you want then you just need to ask! We were delighted with the print and so was the Birthday Girl!!

    - Rebecca French