A few weeks ago we launched an exciting collaboration with Transport for London. This exciting partnership and licensing deal means that My Icon Story holds an official License for selling approved Transport for London products. We now offer all London Underground, Overground and DLR stations as icons for you to select and add to any My Icon Story print. Whether you want to create a whole print of select TfL icons or you want to feature your home town station, the choice and creativity is totally up to you!
- Did you grow up in Watford?
- Go to uni in Mile End?
- Open your first studio in Dalston?
- Have your first date with your partner in Farringdon?
- Buy your first home in Leyton?
Whatever your story, the London Underground is the backbone of the city of London and the stations represent our own stories, memories and identity.
Now you can create your own TfL icon story on myiconstory.com’s Design Yours and select the stations that hold personal meaning and special memories.
Barbara Robinson – Head of Licensing & Retail @ My Icon Story created a My Icon Story x TfL print featuring the stations where she lived, went to uni, represent her career and home life.
Ian Downes – MD @ Start Licensing chose the 4 TfL stations that represent his home, work and passion for Millwall F.C.
Details and colour combination rules for My Icon Story x TfL prints
All station icons come in their specific tube line colour as well as black and white versions. Colour icons can only be used when a black or white print background colour is selected. White icons are used on all other colour print backgrounds. The colour of a station icon can only be changed to their associated line colours and the station name inside the icon cannot be changed. All prints that feature a TfL station icon will come with a TfL official licensed product sticker on the back of the print or frame.
We’d like to thank Transport for London, TSBA and We Built This City who hosted our launch event. Below are a selection of photos from the fabulous launch night.
Create your own. Look out for the Transport for London logo in our Exclusive icon collections in our Design Yours application.