The third feature in our #printfluencer series and it gives me great pleasure to introduce Erica Wolfe-Murray, Founder of innovation studio Lola Media. Erica is a business and innovation expert whom I personally met about 2 years ago in Soho House. It started as a casual compliment about my laptop case and soon turned into a full blown conversation about what we both did and a wonderful relationship blossomed. Erica has been a great supporter of My Icon Story and personal mentor for me as Founder, so it’s an honour to be able to shine a light on her and her amazing business.
ERICA WOLFE-MURRAY, FOUNDER OF LOLA MEDIA
In a tweet (280 characters) what do you/your business do?
I help companies across the creative, culture and tech sector to innovate with what they already own, finding new revenues and audiences.
Did you have a job/career before starting your business?
I’ve worked across all the creative sector, both as a Creative Head and a Financial Director – an unusual pairing of skills.
Why did you decide to start your own business?
I realise that lots of organisations – both large and small – had hidden and underused intellectual assets which could help build companies in ways they’d never anticipated.
FINISH THESE SENTENCES…
My business is amazing because…no one does what I do, or can innovate the way I can. No matter what industry or sector.
This time next year… I will have moved to a house with space to host my own workshops.
ERICA’S MY ICON STORY
Inbetweener My Icon Story (fits 7-9 icons), hot pink background with white icons and solid white wooden frame. Erica’s icon story also features 2 icons from our exclusive Love Hearts icon collection.
Tell us the story behind your My Icon Story print?
I’ve always been a bit of a wild child, a cat who walks alone. I used to set off across Europe on my motorcycle with a tent to see where the road would take me. But having a family became an important part of my story, and when my four children all grew up – I went back to setting off on expeditions and adventures in my holiday times. My children, my work and my life are very happy.
You’re in a cocktail bar. What do you order?
What’s your favourite type of shoe or footwear?
If you could have any other job in the world, what would you be?
That’s a wrap! Thank you so much to Erica for sharing her story with us and creating a beautiful bold My Icon Story print.
To find out more about Erica and Lola Media visit her site to see some of her fabulous client work. Erica has also published a fantastic book for Start ups and Small businesses called Simple Tips Small Ideas available from Amazon. Having worked with hundreds of founders, Erica’s book offers a rich array of ideas, tips and contemporary case studies to kick-start growth, build commercial resilience, outsmart your competitors and fall back in love with what you do.
To create your own My Icon Story visit our design-your-own here. We also offer a free icon request service so any icon you can’t find, simply drop us an email to firstname.lastname@example.org or use the Submit Request form on our homepage