Print-fluencer Erica Wolfe-Murray

  • 10-Oct
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  • Founder
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  • Customer Stories
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White wooden framed My Icon Story print with bright pink background featuring white icons

The third feature in our #printfluencer series and it gives me great pleasure to introduce Erica Wolfe-Murray, Founder of innovation studio  Lola Media. Erica is a business and innovation expert whom I personally met about 2 years ago in Soho House. It started as a casual compliment about my laptop case and soon turned into a full blown conversation about what we both did and a wonderful relationship blossomed. Erica has been a great supporter of My Icon Story and personal mentor for me as Founder, so it’s an honour to be able to shine a light on her and her amazing business.


In a tweet (280 characters) what do you/your business do?

I help companies across the creative, culture and tech sector to innovate with what they already own, finding new revenues and audiences.

Did you have a job/career before starting your business?

I’ve worked across all the creative sector, both as a Creative Head and a Financial Director – an unusual pairing of skills.

Why did you decide to start your own business?

I realise that lots of organisations – both large and small – had hidden and underused intellectual assets which could help build companies in ways they’d never anticipated.

Portrait photo of Erica Wolfe-Murray sitting


My business is amazing because…no one does what I do, or can innovate the way I can. No matter what industry or sector.

This time next year… I will have moved to a house with space to host my own workshops.


White wooden framed My Icon Story print with bright pink background featuring white icons

Inbetweener My Icon Story (fits 7-9 icons), hot pink background with white icons and solid white wooden frame. Erica’s icon story also features 2 icons from our exclusive Love Hearts icon collection.

Tell us the story behind your My Icon Story print?

I’ve always been a bit of a wild child, a cat who walks alone. I used to set off across Europe on my motorcycle with a tent to see where the road would take me. But having a family became an important part of my story, and when my four children all grew up – I went back to setting off on expeditions and adventures in my holiday times. My children, my work and my life are very happy.

Headshot photo of Erica Wolfe-Murray

You’re in a cocktail bar. What do you order?

Pimms jug icon

What’s your favourite type of shoe or footwear?

Veja Trainer icon

If you could have any other job in the world, what would you be? 

icon of a laptop featuring a graphic design shapes


That’s a wrap! Thank you so much to Erica for sharing her story with us and creating a beautiful bold My Icon Story print.

To find out more about Erica and Lola Media visit her site to see some of her fabulous client work. Erica has also published a fantastic book for Start ups and Small businesses called Simple Tips Small Ideas available from Amazon. Having worked with hundreds of founders, Erica’s book offers a rich array of ideas, tips and contemporary case studies to kick-start growth, build commercial resilience, outsmart your competitors and fall back in love with what you do.

To create your own My Icon Story visit our design-your-own here. We also offer a free icon request service so any icon you can’t find, simply drop us an email to info@myiconstory.com or use the Submit Request form on our homepage

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Recent Customer Stories

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Client Testimonials

  • I've ordered a few pieces from My icon Story and couldn't recommend them more. They make for amazing bespoke gifts and the service is amazing! The team are really helpful should you have any queries or issues.

    - Lisa-Kate McGrath

  • Thank you My Icon Story for helping me create a unique and personal 30th birthday present. I would recommend the website to anyone who wants to give something special as a gift.

    - Liam Whiddett

  • This beautiful bespoke piece of art will add something very personal and meaningful to our new home. Creating bespoke icons which weren't on the website was no trouble at all. The customer service was impeccable, and we are completely in love with our 'my icon story'. Thank you so much

    - Jenna Bristow

  • I'm looking forward to receiving this sentimental anniversary gift for my husband. It will be a fun and artsy reminder of the path our relationship has traveled. (I'm also thrilled to be the first US order!) Can't wait to gift more of these for friends with new babies!

    - Zahra Curtin

  • Thank you so much for all your help with designing my icon story! Nothing was ever too much trouble and being able to create the exact icons I wanted made my story so much better! A fantastic gift for anyone!!!

    - Ella Rayment

  • Fantastic idea for a gift for a brother in law who is extremely difficult to buy for! So pleased with result and have already recommended to others. Will definitely use the site again

    - Julie McCarthy

  • Great service from My Icon Story and we loved our finished Icon Story - which was a very successful anniversary gift!

    - Carl

  • My Icon Story really caught my eye when I saw a feature about it in Metro. It really helped me find a unique present for my wife this Xmas and our print hangs proudly in our hallway!

    - Rob Griffiths

  • Really wonderful piece, my wife loved it. Designed an icon specifically for us as well which made it extra special.

    - Ryan Taylor

  • What a great idea. I wanted something meaningful for my partner for his birthday and what better than icons denoting memories from our time together. Will definitely be telling my friends and family about My Icon Story.

    - June Richardson

  • I came across this amazing website via the Evening Standard during a commute home. We were able to create a fantastic and very personal story of our family epic holiday to Australia via Hong Kong. Within a day, Laura even added 2 icons for the Gold Coast for us to choose....the best bit about the the whole experience was the personal service to ensure we could capture an eternal memory in such a unique way. Thanks Laura!

    - Russ Thomas

  • Love love the My Icon Story I made for my wife to remind us of some travel adventures we've had over the years

    - Christian Turner

  • It brought my wife to tears with all the memories of our past she thought I had forgotten

    - Sean Garwood

  • Really loved the artwork, stylish and contemporary. A wonderful memento of our daughter's trip. My Icon Story were extremely helpful from design to delivery. I would recommend My Icon Story to anyone seeking a unique and well made souvenir of their travels.

    - Jane Allden

  • Was really happy with the print. The customer service was great and it didn’t take long to arrive. Cheers!

    - Rob Aitken

  • We loved our Icon Story print following a European trip. Beautifully made and framed.

    - Kayleigh Westwood

  • I purchased a print for my friends birthday and I can honestly say I am so happy with the result. The website is really easy to use, there are a huge variety of icons to choose from, but if you can't find what you are looking for, there was the option to get one designed for you.

    - Kirsty Elliot

  • My boyfriend bought me a print as a surprise after I went away travelling. I absolutely love it!, thank you! It's such a thoughtful and personal gift and a lovely reminder of my travels.

    - Diva M

  • My parents absolutely LOVED their bespoke print I gave them for their ruby wedding anniversary. What's more personal than something that reminds them of all their favourite places they've been together? I'm normally terrible at buying gifts, but you can't get it wrong with a My Icon Story print!

    - Abi Morrish

  • We got a beautiful bespoke print for our wedding, it has all our tables that featured at our wedding. Cities that myself and the hubby have been to. They even created a new icon for us as they didnt feature it. Brilliant service.

    - Lauren Chorley

  • We bought a print for a 50th birthday and selected a number of icons that reasonated. The site is really easy to use and if you cant find what you want then you just need to ask! We were delighted with the print and so was the Birthday Girl!!

    - Rebecca French