Welcome to our very first Female Founders #Printfluencer feature!
Every Friday, we’ll be sharing the story of a fabulous Founder and of course featuring their very own My Icon Story print which they created on myiconstory.com. We’ve kept the questions short and fun because we know how much each Founder has to juggle!
Each Founder will also be nominating a Female Founder to be our next Printfluencer which we’re really thrilled about. If you’re a Founder reading this and want to be featured yourself or know someone who should be celebrated, then drop us a message at info@myiconstory.com
Without further ado, it gives us great pleasure to introduce our very first Printfluencer who has played a key role in supporting My Icon Story’s own founder Laura Lane. Thank you for being our first Printfluencer Lara. You absolutely rock!
LARA SHELDRAKE, FOUNDER OF FOUND & FLOURISH

In a tweet (280 characters) what do you/your business do?
I run a media & events business called Found & Flourish, empowering future female leaders to launch, grow and scale the businesses of their dreams. We also provide services for women who need support in the early stages of business growth.
Did you have a job/career before starting your business?
Yes I ran a social media consultancy and before that I worked for almost a decade in the media and advertising industry.
Why did you decide to start your own business?
I wanted the freedom to work on something I was truly passionate about, in my own time and on my own terms. I also wanted to make a positive impact on the world and felt I wasn’t going to be able to do that in the role I was in before I set up on my own.
FINISH THESE SENTENCES…
My business is amazing because…it empowers women to launch, grow and scale the businesses of their dreams and provides them with the most wonderful community of women they can call friends.
This time next year… Found & Flourish will be running events (including luxury business retreats) internationally as well as our online membership program
LARA’S MY ICON STORY

Tell us the story behind your My Icon Story print?
The first icon represents my family, in particular my three sisters who have been my biggest cheerleaders from Day one. The second is my mission to empower women in business to be the best version of themselves possible. The laptop represents the hard work I put into growing my business, the fourth is Hackney, London where I used to live, where my son was born and where Found & Flourish was set up, the fifth is a reminder to have fun and enjoy the process, otherwise what’s it all for? Finally, the Brighton icon represents my home now and where I met my husband all those years ago when I was at uni.

You’re in a cocktail bar. What do you order?
What’s your favourite type of shoe or footwear?
If you could have any other job in the world, what would you be?
I honestly don’t think I’d want any other job than the one I have. There’s no better feeling that supporting women and watching them flourish in life.
THANK YOU
That’s a wrap! Thank you so much to Lara for sharing her story with us and creating a stunning My Icon Story print.
To find out more about Found & Flourish, join their meet ups or get in touch, you can follow them on social @foundflourish and visit their site here
To create your own My Icon Story visit our design-your-own here. We also offer a free icon request service so any icon you can’t find, simply drop us an email to info@myiconstory.com or use the Submit Request form on our homepage.
Photo Credits – Headshots by Elaine Potter Photography