Print-fluencer Lara Sheldrake

  • 26-Sep
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  • Founder
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My Icon Story framed print featuring 6 icons chosen by Lara Sheldrake

Welcome to our very first Female Founders #Printfluencer feature!

Every Friday, we’ll be sharing the story of a fabulous Founder and of course featuring their very own My Icon Story print which they created on myiconstory.com. We’ve kept the questions short and fun because we know how much each Founder has to juggle!

Each Founder will also be nominating a Female Founder to be our next Printfluencer which we’re really thrilled about. If you’re a Founder reading this and want to be featured yourself or know someone who should be celebrated, then drop us a message at info@myiconstory.com

Without further ado, it gives us great pleasure to introduce our very first Printfluencer who has played a key role in supporting  My Icon Story’s own founder Laura Lane. Thank you for being our first Printfluencer Lara. You absolutely rock!



Lara Sheldrake posed headshot photo

In a tweet (280 characters) what do you/your business do?

I run a media & events business called Found & Flourish, empowering future female leaders to launch, grow and scale the businesses of their dreams. We also provide services for women who need support in the early stages of business growth.

Did you have a job/career before starting your business?

Yes I ran a social media consultancy and before that I worked for almost a decade in the media and advertising industry.

Why did you decide to start your own business?

I wanted the freedom to work on something I was truly passionate about, in my own time and on my own terms. I also wanted to make a positive impact on the world and felt I wasn’t going to be able to do that in the role I was in before I set up on my own. 

Lara Sheldrake founder headshot


My business is amazing because…it empowers women to launch, grow and scale the businesses of their dreams and provides them with the most wonderful community of women they can call friends.

This time next year… Found & Flourish will be running events (including luxury business retreats) internationally as well as our online membership program



My Icon Story framed print featuring 6 icons chosen by Lara Sheldrake
Small & Mighty My Icon Story (fits 4-6 icons), bespoke Found & Flourish gradient background with solid white wooden frame.


Tell us the story behind your My Icon Story print?

The first icon represents my family, in particular my three sisters who have been my biggest cheerleaders from Day one. The second is my mission to empower women in business to be the best version of themselves possible. The laptop represents the hard work I put into growing my business, the fourth is Hackney, London where I used to live, where my son was born and where Found & Flourish was set up, the fifth is a reminder to have fun and enjoy the process, otherwise what’s it all for? Finally, the Brighton icon represents my home now and where I met my husband all those years ago when I was at uni.


You’re in a cocktail bar. What do you order?

My Icon Story icon of Amaretto Sour cocktail glass

What’s your favourite type of shoe or footwear?

My Icon Story icon of Vans trainer

If you could have any other job in the world, what would you be? 

I honestly don’t think I’d want any other job than the one I have. There’s no better feeling that supporting women and watching them flourish in life.




That’s a wrap! Thank you so much to Lara for sharing her story with us and creating a stunning My Icon Story print.

To find out more about Found & Flourish, join their meet ups or get in touch,  you can follow them on social @foundflourish and visit their site here 

To create your own My Icon Story visit our design-your-own here. We also offer a free icon request service so any icon you can’t find, simply drop us an email to info@myiconstory.com or use the Submit Request form on our homepage.

Photo Credits – Headshots by Elaine Potter Photography 

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Client Testimonials

  • I've ordered a few pieces from My icon Story and couldn't recommend them more. They make for amazing bespoke gifts and the service is amazing! The team are really helpful should you have any queries or issues.

    - Lisa-Kate McGrath

  • Thank you My Icon Story for helping me create a unique and personal 30th birthday present. I would recommend the website to anyone who wants to give something special as a gift.

    - Liam Whiddett

  • This beautiful bespoke piece of art will add something very personal and meaningful to our new home. Creating bespoke icons which weren't on the website was no trouble at all. The customer service was impeccable, and we are completely in love with our 'my icon story'. Thank you so much

    - Jenna Bristow

  • I'm looking forward to receiving this sentimental anniversary gift for my husband. It will be a fun and artsy reminder of the path our relationship has traveled. (I'm also thrilled to be the first US order!) Can't wait to gift more of these for friends with new babies!

    - Zahra Curtin

  • Thank you so much for all your help with designing my icon story! Nothing was ever too much trouble and being able to create the exact icons I wanted made my story so much better! A fantastic gift for anyone!!!

    - Ella Rayment

  • Fantastic idea for a gift for a brother in law who is extremely difficult to buy for! So pleased with result and have already recommended to others. Will definitely use the site again

    - Julie McCarthy

  • Great service from My Icon Story and we loved our finished Icon Story - which was a very successful anniversary gift!

    - Carl

  • My Icon Story really caught my eye when I saw a feature about it in Metro. It really helped me find a unique present for my wife this Xmas and our print hangs proudly in our hallway!

    - Rob Griffiths

  • Really wonderful piece, my wife loved it. Designed an icon specifically for us as well which made it extra special.

    - Ryan Taylor

  • What a great idea. I wanted something meaningful for my partner for his birthday and what better than icons denoting memories from our time together. Will definitely be telling my friends and family about My Icon Story.

    - June Richardson

  • I came across this amazing website via the Evening Standard during a commute home. We were able to create a fantastic and very personal story of our family epic holiday to Australia via Hong Kong. Within a day, Laura even added 2 icons for the Gold Coast for us to choose....the best bit about the the whole experience was the personal service to ensure we could capture an eternal memory in such a unique way. Thanks Laura!

    - Russ Thomas

  • Love love the My Icon Story I made for my wife to remind us of some travel adventures we've had over the years

    - Christian Turner

  • It brought my wife to tears with all the memories of our past she thought I had forgotten

    - Sean Garwood

  • Really loved the artwork, stylish and contemporary. A wonderful memento of our daughter's trip. My Icon Story were extremely helpful from design to delivery. I would recommend My Icon Story to anyone seeking a unique and well made souvenir of their travels.

    - Jane Allden

  • Was really happy with the print. The customer service was great and it didn’t take long to arrive. Cheers!

    - Rob Aitken

  • We loved our Icon Story print following a European trip. Beautifully made and framed.

    - Kayleigh Westwood

  • I purchased a print for my friends birthday and I can honestly say I am so happy with the result. The website is really easy to use, there are a huge variety of icons to choose from, but if you can't find what you are looking for, there was the option to get one designed for you.

    - Kirsty Elliot

  • My boyfriend bought me a print as a surprise after I went away travelling. I absolutely love it!, thank you! It's such a thoughtful and personal gift and a lovely reminder of my travels.

    - Diva M

  • My parents absolutely LOVED their bespoke print I gave them for their ruby wedding anniversary. What's more personal than something that reminds them of all their favourite places they've been together? I'm normally terrible at buying gifts, but you can't get it wrong with a My Icon Story print!

    - Abi Morrish

  • We got a beautiful bespoke print for our wedding, it has all our tables that featured at our wedding. Cities that myself and the hubby have been to. They even created a new icon for us as they didnt feature it. Brilliant service.

    - Lauren Chorley

  • We bought a print for a 50th birthday and selected a number of icons that reasonated. The site is really easy to use and if you cant find what you want then you just need to ask! We were delighted with the print and so was the Birthday Girl!!

    - Rebecca French