Printfluencer Elaine Potter

  • 06-Dec
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  • Founder
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Welcome to our #Printfluencer blog series. We’ve absolutely loved getting to know all of our featured founders and beam from ear to ear when we see the My Icon Story prints they have designed on myiconstory.com. The aim was to do one every Friday but in the run up to Christmas we’ve been busy processing your orders and running our first department store pop-up in Debenhams!


This week we are back on track and it is a real pleasure to welcome Elaine Potter as My Icon Story’s latest Printfluencer! Elaine is the fabulous woman behind my amazing new headshots (of which I have included a little selection at the bottom of the blog!)



Elaine Potter Headshot Photo


In a tweet (280 characters) what do you/your business do?

Elaine Potter. Photographer. I am a creative storyteller who has a passion for bringing to life unique stories through my camera lens. I work with creatives who want to visualise their brand stories through creative imagery, to share with the world.

Did you have a job/career before starting your business?

Yes, I have over 15 years branding and marketing expertise, working with an incredible mix of diverse, high profile clients.

Why did you decide to start your own business?

Becoming a mother over 10 years ago, inspired me to turn a life-long photography passion into a business opportunity. My experience in branding combined with wanting to show how incredible we all are in our individuality, has been the foundation of my photography business.

Elaine Potter Close Up Lens


My business is amazing because…I love nothing more than meeting people, sharing ideas and re-telling life’s stories. And.. I am also a big advocate for making people see just how incredible they are. We all have a story to tell, and I just love that I am able to use my photography skills to capture the true essence of a person – their character, craft, skill and personality. It all forms a story and I love using my lens to capture it and help get these stories shared and seen.


This time next year…I would like to still be learning, growing and sharing the stories of many. I also hope to explore more creative portraiture in home interior settings. I’m also planning my first visual art exhibition.


Elaine Potter photo against a Graffiti wall backdrop




Inbetweener My Icon Story (fits 7-9 icons), black background with multicolour icons and solid black wooden frame


Tell us the story behind your My Icon Story print?

Oh wow this was so much fun! Although I think I need a story for different parts of my life – there’s far too many cool icons to tell my story in 1 frame.. But here goes:

Balham – London. After uni I moved to London and lived with an amazing group of girls in Balham. It was everything you’d image London life in your twenties to be. (from what I remember anyway).

World – I took myself solo around the world for a year, which was just the most incredible experience. From Thailand, Laos and Cambodia to Australia, followed by the glaciers of Chile, Argentina, Paraguay and Bolivia. Then again with my (now husband) through South Africa and Vietnam and then some.. Good times!

Music – I just love music. It’s an inherent part of me. Glastonbury many times, V-Fest, Big Day Out, WOMAD and gigs galore..

Snorkelling – I do love to dive and snorkel whereever I can. And have my advanced PADI don’t you know.

Children – a boy and girl, they mean the world to me. I can’t not have them in myI got married to my amazing man a couple of years ago. Our children were there, it was perfect.

Wedding bands – I got married to my amazing man a couple of years ago. Our children were there, it was perfect.

Tent – We all love camping. At festivals, by the sea, whenever we can.

Camera – my life-line. I really can’t go anywhere without it. I love it and have been capturing photos since the beginning of time. That’s how long it’s been. And now I’m super lucky to have made it my business too.



You’re in a cocktail bar. What do you order?

Gin and Tonic icon


What’s your favourite type of shoe?

Blue Converse Icon


If you could have any other job in the world, what would you be? 

Chesterfield Sofa icon




Just wow!! Thank you Elaine for creating such a colourful My Icon Story and we love how much fun you had creating it.

I couldn’t end this blog feature without including a selection of professional photos that Elaine took of me on two separate occasions. I absolutely love love love them and use them everywhere. Thank you 🙂

Professional headshot photos taken by Elaine Potter Photography

To find out more about Elaine’s photography and work, you can view her website elainepotterphotography.london/ and can follow Elaine on social: Instagram @elainepotterphoto


If you’d like to nominate a founder to be featured in our Printfluencer Series, please email laura@myiconstory.com

To create your own My Icon Story visit our design-your-own here. We also offer a free icon request service so any icon you can’t find, simply drop us an email to info@myiconstory.com or use the Submit Request form on our homepage.

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Client Testimonials

  • I've ordered a few pieces from My icon Story and couldn't recommend them more. They make for amazing bespoke gifts and the service is amazing! The team are really helpful should you have any queries or issues.

    - Lisa-Kate McGrath

  • Thank you My Icon Story for helping me create a unique and personal 30th birthday present. I would recommend the website to anyone who wants to give something special as a gift.

    - Liam Whiddett

  • This beautiful bespoke piece of art will add something very personal and meaningful to our new home. Creating bespoke icons which weren't on the website was no trouble at all. The customer service was impeccable, and we are completely in love with our 'my icon story'. Thank you so much

    - Jenna Bristow

  • I'm looking forward to receiving this sentimental anniversary gift for my husband. It will be a fun and artsy reminder of the path our relationship has traveled. (I'm also thrilled to be the first US order!) Can't wait to gift more of these for friends with new babies!

    - Zahra Curtin

  • Thank you so much for all your help with designing my icon story! Nothing was ever too much trouble and being able to create the exact icons I wanted made my story so much better! A fantastic gift for anyone!!!

    - Ella Rayment

  • Fantastic idea for a gift for a brother in law who is extremely difficult to buy for! So pleased with result and have already recommended to others. Will definitely use the site again

    - Julie McCarthy

  • Great service from My Icon Story and we loved our finished Icon Story - which was a very successful anniversary gift!

    - Carl

  • My Icon Story really caught my eye when I saw a feature about it in Metro. It really helped me find a unique present for my wife this Xmas and our print hangs proudly in our hallway!

    - Rob Griffiths

  • Really wonderful piece, my wife loved it. Designed an icon specifically for us as well which made it extra special.

    - Ryan Taylor

  • What a great idea. I wanted something meaningful for my partner for his birthday and what better than icons denoting memories from our time together. Will definitely be telling my friends and family about My Icon Story.

    - June Richardson

  • I came across this amazing website via the Evening Standard during a commute home. We were able to create a fantastic and very personal story of our family epic holiday to Australia via Hong Kong. Within a day, Laura even added 2 icons for the Gold Coast for us to choose....the best bit about the the whole experience was the personal service to ensure we could capture an eternal memory in such a unique way. Thanks Laura!

    - Russ Thomas

  • Love love the My Icon Story I made for my wife to remind us of some travel adventures we've had over the years

    - Christian Turner

  • It brought my wife to tears with all the memories of our past she thought I had forgotten

    - Sean Garwood

  • Really loved the artwork, stylish and contemporary. A wonderful memento of our daughter's trip. My Icon Story were extremely helpful from design to delivery. I would recommend My Icon Story to anyone seeking a unique and well made souvenir of their travels.

    - Jane Allden

  • Was really happy with the print. The customer service was great and it didn’t take long to arrive. Cheers!

    - Rob Aitken

  • We loved our Icon Story print following a European trip. Beautifully made and framed.

    - Kayleigh Westwood

  • I purchased a print for my friends birthday and I can honestly say I am so happy with the result. The website is really easy to use, there are a huge variety of icons to choose from, but if you can't find what you are looking for, there was the option to get one designed for you.

    - Kirsty Elliot

  • My boyfriend bought me a print as a surprise after I went away travelling. I absolutely love it!, thank you! It's such a thoughtful and personal gift and a lovely reminder of my travels.

    - Diva M

  • My parents absolutely LOVED their bespoke print I gave them for their ruby wedding anniversary. What's more personal than something that reminds them of all their favourite places they've been together? I'm normally terrible at buying gifts, but you can't get it wrong with a My Icon Story print!

    - Abi Morrish

  • We got a beautiful bespoke print for our wedding, it has all our tables that featured at our wedding. Cities that myself and the hubby have been to. They even created a new icon for us as they didnt feature it. Brilliant service.

    - Lauren Chorley

  • We bought a print for a 50th birthday and selected a number of icons that reasonated. The site is really easy to use and if you cant find what you want then you just need to ask! We were delighted with the print and so was the Birthday Girl!!

    - Rebecca French