Sending a card is such a simple way to bring a little bit of joy to someone. In fact, science has shown that receiving a handwritten note or card has a greater emotional impact and makes people feel far more special and cared about than receiving emails or texts.
Read more about the study by Royal Mail here
My Icon Story’s purpose as a personalised gift brand is to create products that bring joy and positivity. During these new and difficult circumstances, we wanted to find a simple but effective way to bring positivity to people. So we came up with the fab idea for our FREE Positivi-tea greeting cards!
A lot of people will be finding themselves in isolation – whether enforced by the government (if they fall within one of the vulnerable groups) or because they or someone they live with have coronavirus symptoms.
Sending them a card is a lovely way to let them know you are thinking of them and receiving a greeting card trumps all other post in our eyes!
This new Send Positivi-tea initiative invites people to send a completely free card to a friend or family member during the Coronavirus pandemic.
WHAT INSPIRED THE DESIGN?
The design was inspired by one of My Icon Story’s student bloggers Holly Blossom Gottlieb who recently launched her first Podcast called Tea with HB. All of Holly’s podcast episode names end in ‘tea’: Relativi-tea, Priori-tea, and of course Positivi-tea. We took Positivi-tea as the theme for our cards and the design followed. We might not be able to have a cuppa with the ones we love right now, but we sure as hell can send some positivi-tea 🙂
HOW TO SEND A FREE POSITIVI-TEA CARD
Glad you asked! It’s super simple and we offer two options from our website:
- Have your message printed inside the card and sent direct to your recipient
- Send a blank card to yourself with a spare envelope to post
The initiative was a roaring success and within two hours of launching, we sold out of all the stock that was budgeted for! Below are just a small selection of heartfelt messages from the hundreds of free card orders we processed:
HELP US KEEP THE INITIATIVE GOING
As many of you know, My Icon Story is an independent, solo founded business. I (Laura Lane, Founder) have self-funded My Icon Story since the very beginning which means every free card is paid for from my personal budget. I would love to be able to keep the initiative going so that many more people can send a FREE card. But with business being affected by Coronavirus it saddens me that I cannot afford to keep production running. So not wanting too accept defeat, I knew the only way forward was to raise donations so I’ve set up a JustGiving Crowdfund campaign.
I’m thrilled to say we have reached over 50% of the £1000 target!!
£1.68 covers the production and free postage cost for each card that is sent direct to a recipient. A £10 donation will mean a further 6 people can send/receive a card.
Every donation is greatly appreciated. If you’d like to support our Send Positivi-tea initiative, please take a look at our Crowdfund campaign and donate here.
Please share our Crowdfund campaign with your friends, family, neighbours and colleagues so we can reach our target and hopefully together we can keep on sending positivi-tea.