Sending Positivi-tea

  • 31-Mar
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Sending a card is such a simple way to bring a little bit of joy to someone. In fact, science has shown that receiving a handwritten note or card has a greater emotional impact and makes people feel far more special and cared about than receiving emails or texts.

Read more about the study by Royal Mail here


My Icon Story’s purpose as a personalised gift brand is to create products that bring joy and positivity. During  these new and difficult circumstances, we wanted to find a simple but effective way to bring positivity to people. So we came up with the fab idea for our FREE Positivi-tea greeting cards!

A lot of people will be finding themselves in isolation – whether enforced by the government (if they fall within one of the vulnerable groups) or because they or someone they live with have coronavirus symptoms.

Sending them a card is a lovely way to let them know you are thinking of them and receiving a greeting card trumps all other post in our eyes!

This new Send Positivi-tea initiative invites people to send a completely free card to a friend or family member during the Coronavirus pandemic.



The design was inspired by one of My Icon Story’s student bloggers Holly Blossom Gottlieb who recently launched her first Podcast called Tea with HB. All of Holly’s podcast episode names end in ‘tea’: Relativi-tea, Priori-tea, and of course Positivi-tea. We took Positivi-tea as the theme for our cards and the design followed. We might not be able to have a cuppa with the ones we love right now, but we sure as hell can send some positivi-tea 🙂



Glad you asked! It’s super simple and we offer two options from our website:

  1. Have your message printed inside the card and sent direct to your recipient
  2. Send a blank card to yourself with a spare envelope to post


The initiative was a roaring success and within two hours of launching, we sold out of all the stock that was budgeted for! Below are just a small selection of heartfelt messages from the hundreds of free card orders we processed:


As many of you know, My Icon Story is an independent, solo founded business. I (Laura Lane, Founder) have self-funded My Icon Story since the very beginning which means every free card is paid for from my personal budget. I would love to be able to keep the initiative going so that many more people can send a FREE card. But with business being affected by Coronavirus it saddens me that I cannot afford to keep production running. So not wanting too accept defeat, I knew the only way forward was to raise donations so I’ve set up a JustGiving Crowdfund campaign.

I’m thrilled to say we have reached over 50% of the £1000 target!!

£1.68 covers the production and free postage cost for each card that is sent direct to a recipient. A £10 donation will mean a further 6 people can send/receive a card.

Every donation is greatly appreciated. If you’d like to support our Send Positivi-tea initiative, please take a look at our Crowdfund campaign and donate here.

Please share our Crowdfund campaign with your friends, family, neighbours and colleagues so we can reach our target and hopefully together we can keep on sending positivi-tea.



Thank you




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  • I've ordered a few pieces from My icon Story and couldn't recommend them more. They make for amazing bespoke gifts and the service is amazing! The team are really helpful should you have any queries or issues.

    - Lisa-Kate McGrath

  • Thank you My Icon Story for helping me create a unique and personal 30th birthday present. I would recommend the website to anyone who wants to give something special as a gift.

    - Liam Whiddett

  • This beautiful bespoke piece of art will add something very personal and meaningful to our new home. Creating bespoke icons which weren't on the website was no trouble at all. The customer service was impeccable, and we are completely in love with our 'my icon story'. Thank you so much

    - Jenna Bristow

  • I'm looking forward to receiving this sentimental anniversary gift for my husband. It will be a fun and artsy reminder of the path our relationship has traveled. (I'm also thrilled to be the first US order!) Can't wait to gift more of these for friends with new babies!

    - Zahra Curtin

  • Thank you so much for all your help with designing my icon story! Nothing was ever too much trouble and being able to create the exact icons I wanted made my story so much better! A fantastic gift for anyone!!!

    - Ella Rayment

  • Fantastic idea for a gift for a brother in law who is extremely difficult to buy for! So pleased with result and have already recommended to others. Will definitely use the site again

    - Julie McCarthy

  • Great service from My Icon Story and we loved our finished Icon Story - which was a very successful anniversary gift!

    - Carl

  • My Icon Story really caught my eye when I saw a feature about it in Metro. It really helped me find a unique present for my wife this Xmas and our print hangs proudly in our hallway!

    - Rob Griffiths

  • Really wonderful piece, my wife loved it. Designed an icon specifically for us as well which made it extra special.

    - Ryan Taylor

  • What a great idea. I wanted something meaningful for my partner for his birthday and what better than icons denoting memories from our time together. Will definitely be telling my friends and family about My Icon Story.

    - June Richardson

  • I came across this amazing website via the Evening Standard during a commute home. We were able to create a fantastic and very personal story of our family epic holiday to Australia via Hong Kong. Within a day, Laura even added 2 icons for the Gold Coast for us to choose....the best bit about the the whole experience was the personal service to ensure we could capture an eternal memory in such a unique way. Thanks Laura!

    - Russ Thomas

  • Love love the My Icon Story I made for my wife to remind us of some travel adventures we've had over the years

    - Christian Turner

  • It brought my wife to tears with all the memories of our past she thought I had forgotten

    - Sean Garwood

  • Really loved the artwork, stylish and contemporary. A wonderful memento of our daughter's trip. My Icon Story were extremely helpful from design to delivery. I would recommend My Icon Story to anyone seeking a unique and well made souvenir of their travels.

    - Jane Allden

  • Was really happy with the print. The customer service was great and it didn’t take long to arrive. Cheers!

    - Rob Aitken

  • We loved our Icon Story print following a European trip. Beautifully made and framed.

    - Kayleigh Westwood

  • I purchased a print for my friends birthday and I can honestly say I am so happy with the result. The website is really easy to use, there are a huge variety of icons to choose from, but if you can't find what you are looking for, there was the option to get one designed for you.

    - Kirsty Elliot

  • My boyfriend bought me a print as a surprise after I went away travelling. I absolutely love it!, thank you! It's such a thoughtful and personal gift and a lovely reminder of my travels.

    - Diva M

  • My parents absolutely LOVED their bespoke print I gave them for their ruby wedding anniversary. What's more personal than something that reminds them of all their favourite places they've been together? I'm normally terrible at buying gifts, but you can't get it wrong with a My Icon Story print!

    - Abi Morrish

  • We got a beautiful bespoke print for our wedding, it has all our tables that featured at our wedding. Cities that myself and the hubby have been to. They even created a new icon for us as they didnt feature it. Brilliant service.

    - Lauren Chorley

  • We bought a print for a 50th birthday and selected a number of icons that reasonated. The site is really easy to use and if you cant find what you want then you just need to ask! We were delighted with the print and so was the Birthday Girl!!

    - Rebecca French