When we were approached to create a bespoke My Icon Story print for The Light Fund’s Bristol to Dublin charity bike ride, we said the biggest YES! 65 riders from across the Licensing industry signed up to ride the 325 miles across 4 days. The ride saw the team cross the Irish sea from Fishguard to Wexford and all the way to their finish line in Dublin, taking in Carlow’s beautiful scenery and Wicklow’s mountains on route.
Tour or trips like this are absolutely perfect for a My Icon Story print. Using our minimalist design style, we can visually represent the whole journey from start to finish and completely personalise the icons to feature your most memorable moments. So that’s exactly what we did for The Light Fund.
Two prints were gifted to the Charity Bike Ride organisers Ian & Warren on stage at the industry’s biggest event night of the year: The Licensing Awards at Grosvenor House Hotel on Park Lane. Seeing our print on the big screen was a huge moment for us and a fantastic piece of brand marketing.
We hope it caught the attention of lots of brands and organisations who are interested in visual brand storytelling and personalisation as a way to bring their products to new audiences.
We love bringing stories and achievements to life through our prints. The Light Fund print also falls into our ‘prints with purpose’ offering. 10% of every print bought by the bike ride team will be donated to The Light Fund. So if you took part in the epic ride and want an artsy keepsake, you can order directly from My Icon Story’s shop here
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The print costs £120 and comes framed in solid white wood.
Dimensions 900mm x 200mm